Why User Experience Design Is Essential for Lead Conversion
If users can’t discover how to use your site, or how to locate the details needed on your site, your conversion rate is going to suffer. It’s where the science and art of UX Design Strategies (user experience) comes into play.
Eliminate All Confusion
While there are several new and cool methods of designing your site not all of them are great for users. As push comes to shove, using broadly accepted internet standards over cool and new technology is virtually always the way to go. And why is that? Because users know how to use a site and folks enjoy what’s familiar. Making them figure out a new, confusing UI for the sake of being different is a mistake. This site is one example of one which looks incredible … yet makes it hard for users to discover what they should do.
Information Architecture
Be certain your site pages are organized in such a way that makes sense for folks outside your company. Group similar web pages together in order for users to figure out, without that much effort, where they can find certain information. As users must guess where details are, they’ll click off your website — and sales opportunities get lost.
Clean Design
Do not be that guy that has 100 different competing CTA (calls-to-action) on every page. It’s important that you not clutter your website with too much information. Rather than tossing in everything but the kitchen sink, decide on the one or two primary things you want users to do on every page and stick to that. Here’s an example of a clean, simple, nice design.
Here is a website that has a cluttered design.
Compelling evidence that less is more as it’ll come to UX! The Dropbox website has limited options for the user to click, and the website follows a logical flow. The second website has so many links users might spend several minutes determining what they should do, or more likely, determining to do nothing, whatsoever.
Concise and Clear CTA
Is it clear to users what you want her/him to do next on every page of your site? Study this New Relic design:
Their sign-up button prominently appears in the top right corner of each page. It’s an excellent method of keeping your main CTA on every web page and no more than a single click away from wherever a user is. Extremely smart.
Consider Mobile Users
You have to consider mobile users while designing your site because what’s important to them sometimes is very different from what desktop users want. Striking a balance may be a challenge, yet below we list the important issues:
⦁ First, use a mobile-friendly (responsive) design, in order for mobile users not to have to horizontally scroll and/or zoom to learn about your business.
⦁ Can mobile users rapidly locate your phone number?
⦁ Is your number linked so the user can click on it to phone you?
⦁ If there’s more than one location, is it convenient for the mobile user to locate each one?
⦁ Can the mobile user reach your contact form in a couple of clicks?
⦁ Is your contact form made for easy usage on mobile phones?
If you cover those 6 bases, you’ll likely be ahead of most, if not all, of the competition in mobile UX. Furthermore, considering the boom in mobile Internet accessibility, having an edge within this area might help you capture a huge quantity of mobile sales leads.
For more information on web design focused on the financial sector contact Romulus Dynamics today!
