Why Do I Need A Video To Sell My Brand?
When ease of information assimilation is concerned, videos are the ultimate branding tool. Videos require minimal effort to understand and give users a break from the enormity of textual data on the web. It’s no surprise that Youtube racks in an average of 1 billion hours of views daily, who would prefer to read endless pages of text when they can get the information from watching a video?
Videos are flexible, easily shareable and an engaging means of providing content to consumers in a way that gives them a clear picture of your message. Videos are consumer favourites because they are entertaining and require minimal effort to digest. For marketers and brand owners, videos provide a significantly larger ROI across many channels when compared to the content formats.
If you still harbour some doubts over the effectiveness of videos in brand exposure, these reasons should change your mind.
1. Add a touch of personality to your brand and message
Having your brand/marketing messages reflect your personality is a proven way of earning consumer trust and creating more personal connections.
Conventionally written copy mostly hits users as dreary; a recent survey found that users ignore 73 % of banner copies! Infusing your brand with your personality through videos reassures your visitors that they are dealing with something real. Videos give off an air of ease and approachability and encourage visitors to interact with your brand.
2. An SEO hack
Videos make up 70% of the top 100 search results; this bit of statistic says all there is. The SEO advantages of promoting your brand through videos are endless. Google and other search engines rate videos highly because there’s a high chance that there are already hundreds of articles concerning the subject.
Another way videos help with SEO is that they increase the duration of user visits on your page. This metric is an essential consideration in SEO ranking; besides, the longer visitors spend on your page, the more chance you have of converting them to customers.
3. Easier to remember than written copy
Be honest, how often do you remember a random AdWords ad that showed up on your screen? Probably never.
The average internet user is exposed to hundreds of marketing ads daily, and it’s quite challenging to make an impression. Videos catch the attention faster and register in ways that copy ads cannot equal. Even when a written ad succeeds in capturing attention, there’s only a slim chance that it’ll stick to
memory. Alternatively, videos have a higher chance of sticking to mind, and the result is that users become familiar with your brand even before they become your customers.
4. Encourages shares on social media
The fact that most social media networks encourage the use of videos is a significant pointer to the relevance of videos. A lot of them have implemented new features to aid video sharing.
Facebook did this by introducing 3600 Video, Live Video, and Lifestage (a teen-targeted video centred app). Instagram launched 60-Second Videos, highlights & Instagram Stories while Twitter did the same by introducing Periscope.
Creating a branded video that is entertaining pushes users to share it with family and friends across through social media feeds (76% of users admit to being open to sharing entertaining marketing videos with their friends if they found it interesting). I’m pretty sure you’ve never been sent an ad copy that someone thought interesting.
5. Videos engage lazy and busy users
The ease of consumption of videos is probably its most appealing feature. We are all so constantly bombarded with content that our attention spans are at an all-time low. In a few seconds, a well-made video can show tell your client all about your product and let them see it in action. This way of presenting information appeals to even the laziest users!
It’s crucial to create your videos to capture both the eyes and ears of users, also make them as brief and straightforward as possible.